To Enable senior citizens to make full use of their abilities in order to generate economic, social and cultural value for society as a whole.

Our aim is to empower senior citizens, elevate their position in society and improve their quality of of life. This will be attained through social and educational projects, media advocacy, legislative initiatives and more. We will also use all the means in our disposal to defend the disadvantaged elderly.

Employment - the organization will work to encourage the establishment of specialized employment plans for seniors. We will pursue this objective together with leading companies and employers in Israel, as well as through legislation.

Volunteer Work- we will work with other like-minded organizations to establish programs for senior citizens who seek volunteer opportunities. Special emphasis will be given to establishing volunteer programs in schools and kindergartens across Israel.