How It All Began

"A few days ago I took my mother to the doctor. As we entered his office, before we even had a chance to sit down, the doctor asked me "how does she feel?"

It was clear that in his eyes my mother wasn't someone worth paying attention to, not someone to talk to. In his eyes she was like some object you take to have repaired. This is but one example that illustrates the dismissive way society treats seniors".

Rina Matzliah, senior reporter for Israeli channel 2, and one of the founders of the Vehadarta.

Why Act Now?

The rise in life expectancy experienced globally over the last several decades resulted in a significant increase of the 60+ population. Soon, for the first time in human history, the world's population will consist of more senior citizens than children. In Israel senior citizens are expected to comprise a fifth of the population within a decade.

Decline in the status of the senior citizen in Israel – the past few decades have witnessed a significant decline in the status of senior citizens. Our Western culture, places a premium on technology, youth and progress. Senior citizens are marginalized and are only portrayed as a cost to society. They become invisible and irrelevant.

The missed opportunity – Senior citizens are a valuable asset to society. They possess vast knowledge, experience and economic and financial resources. This continued misconception of senior citizens as a burden on society is a major loss for Israel in both a material and a spiritual sense.

The Opportunity – acknowledging these facts requires a proactive program that will enable senior citizens in Israel to continue to earn a living, enjoy life and contribute to the social fabric of the country.

Reconnecting seniors to society must be accomplished economically and socially by working to promote solidarity between generations. This will result in a rising expectation of society from senior citizens to continue and be active and contribute to the economy, education and culture.